Wednesday, August 29, 2007

The Business of Food: Encyclopedia of the Food and Drink Industries


Look what appeared recently on amazon. I'm not sure when it will be in print, but it's supposed to be some time later this fall. To tell the truth, I'm indexing the beast at this very moment. On Hybridization, and it's due next week. Ah! It's actually pretty good - broad coverage and nicely written, by people from every walk of life. I just wanted to mention now that this is perhaps the first time in my experience a publisher got the cover and design absolutely right, with no input at all from Gary or me. It just appeared, and there it is. There are some heavy hitters in here too. Andy Smith wrote dozens of entries, and I think will be paid more than the editors in the end. We also got Marion Nestle to write the forward and a few articles, and a pretty impressive array of authors on the whole. Fingers crossed with sales, as it is very big, adn pretty expensive, but we shall see.

Ken

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